Keyword research tool for a copywriter

Table of content

The quality of the words has only a partial influence on marketing impacts. The second critical factor is the presence of a market niche that you can fill with your services and products (particularly if competitors have not filled this exact gap). For this purpose, a keyword research tool is useful, as it will identify the most profitable themes.

What is the definition of a keyword research tool?

Every copywriter suffers two challenges: a lack of creativity and limited visibility for the content they create. As a result, the writer must develop a solution that provides the basis (key phrase) while maintaining low competitiveness. The hero from our article’s title is on his way to help!

A keyword research tool aggregates data to inform us about the popularity and potential of phrases with related variants.

Przykład

When you enter a word „copywriting” in the search engine (as of May 2022 – Kenya), you receive plenty of information, which includes:

  • Views: 40 500 queries per month
  • Phrase competitiveness: 66/100 based on the average TOP 10 links
  • Expected traffic for TOP1: 8 5000
  • Related phrases: copywriting seo, copywriter, seo texts, etc.

After looking for a single key phrase, the copywriter has enough information to identify the topic with the most potential. As a result, the writer will save time and effort while also increasing the likelihood of reaching the intended goals.

The Meaning of the Keyword Research Tool in Copywriting

Every profession evolves, raising the needs for people who want to maintain their position in the job market. It’s no different with copywriting, which is no longer just about writing texts on demand.

Clients believe that the ordered material will boost their sales. As a result, organized actions and comprehensive services, including content management for clients, are important.

The keyword research tool broadens the copywriter’s repertory, allowing for the selection of more exact writing activities.

It’s also important to remember that the contractor might benefit from such a solution. Copywriting tools can assist with customer acquisition and rate negotiation for 1000 characters with spaces.

Keyword research tool for copywriters

The data is currently compiled and shared by a number of websites, making it possible to choose the proper keywords.

Google Keyword Planner

Start by taking a look at Google Keyword Planner, a popular and free tool.

It helps you to quickly find the most promising phrases and show related terms. Sadly, there’s a catch to the freebies: the data is mostly meant for Google Ads marketers, not copywriters. The competition’s competitiveness and link profile are thus not provided in the background; instead, we are only provided with the estimated CPC (cost per click), which is uninteresting in the fight for organic traffic.

Keyword Tool

Though it lacks a distinctive name, Keyword Tool is a tool that provides copywriters and SEO experts with data. This service offers itself to clients that wish to increase their website’s search engine visibility as an alternative to GKP.

Writers can find long tail words that inspire them when they enter a term in a search engine. A competitive evaluation and trend analysis are also included. Regretfully, the program’s primary selling factor isn’t its low cost. For annual descriptions, the cheapest plan costs KES 8000 per month, which might be a substantial expense for inexperienced copywriters.

KWFinder

This is a part of the Mangools toolkit. This makes it possible to integrate with additional solutions, such link profiles, in-depth SERP analysis, or time-series tracking of occupied positions. In addition, even for amateur copywriters, the pricing is fair and the design is aesthetically beautiful.

For a yearly subscription, the lowest price is KES 3500.00 per month; nevertheless, KWFinder offers free access to a restricted quantity of analytical data. Finding faults with such a system is difficult, particularly in light of its dynamic development and ongoing addition of new features.

However, keep in mind that a keyword research tool may not be the best solution for everyone. If you are just getting started in copywriting and are unsure if this is the career for you, annual subscriptions (which are sometimes offered) may expose you to excessive charges. This decision, like any investment, necessitates a recalculation of both rewards and losses.

On the other hand, if you want to develop your writing skills in the age of e-marketing, the keyword research tool is undoubtedly one of the first things you should look at.

Jennifer Njiru

Jennifer, a freelance writer and the COO of Content Writer Kenya, embodies ambition and innovation, dedicated to delivering high-value content to clients. A creative at heart, she implements organizational strategies to efficiently accomplish tasks, ensuring the provision of wholesome and distinctive content.

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