Ideas for articles. Where to find them?

Where can I get ideas for articles?

“Take a walk and think of something!” is a common response to the query above. While creativity is undoubtedly important, it is insufficient to produce work of professional standard. An article’s concept must be backed up by data that shows possible business-related outcomes since copywriting must achieve certain marketing goals. The two listed below are the most basic ones:

• competitiveness: the content of other websites.
• company resources: the content of the website.

The first examines if the content benefits the company, while the second details the challenges in achieving such benefits. Because of this, a concept like this does not ensure success (despite infamous intuition). The position of the company and the state of the market affect its efficacy.

After we have this information, we precisely characterize concepts that are pertinent to articles. They form the cornerstone of material that works.

Look for any missing internal links.

The website’s material need to work well with other written works. It makes it easier for people to traverse your website in addition to improving positioning. Wikipedia’s internal linking is a prime example.

You’ll have ideas for articles and be confident that the material you just wrote enhances subpages and makes navigating the website easier because of these preparations.

Suppose for the moment that we are writing about the internal linking that we discussed earlier and that we provide a link to a longer article. It would be a sign to describe this issue and include references if we didn’t have such a text. Such an easy and efficient writing style.

Verify the mentioned topics’ popularity.

Once the gaps in internal connecting have been identified, you will know what to write about in the text. It is time to consider the subject and extent of the data. There is a crucial guideline that states that it becomes more difficult to complete and present your case study the more articles that are written on a particular topic.

As a result, we have to clarify topics that the others haven’t covered all that often. As a result, the consequences happen quickly and keep us out of conflict with rivals.

What to Do Once You Have an Article Idea

Don’t worry! There’s still time for SEO-focused writing. At this stage, your primary task is to assess the market saturation for your topic. This can be achieved through two main methods:

• Manual Search – Use the Google search engine to investigate your topic of interest. Focus on the types of articles you encounter and evaluate the websites that appear in the results. If you see large, authoritative portals dominating the search results, you might need to adjust your approach by targeting more niche topics, creating longer, more specific titles, and exploring less common key phrases.
• Search Tools – There are various tools available that provide insights into topic competitiveness. Examples include AnswerThePublic and Google Keywords Planner. While these tools primarily assess competition in terms of paid search ads, they can also give you an idea of how difficult it might be to rank for specific keywords.

This preliminary topic analysis is a critical step, though it’s not always necessary if your goal is solely internal linking. You can still craft a blog post that may not have high SEO potential but adds value to your website by enhancing user experience and improving the visibility of other pages.

I have an idea for an article – what now?

Once you have an article idea, you should follow a systematic process for content planning. Writing is just the final step in this structured approach.

Here’s a detailed breakdown of the steps involved:

1. Idea Generation
2. Brief Analysis and Keyword Selection
3. Planning the Structure
4. Writing the Text
5. SEO Optimization

Begin by refining your article idea and identifying the key phrases that will optimize your website’s SEO potential. Based on this, develop a clear headline structure for your content. Only after these steps should you proceed to write the article and focus on SEO enhancements. Although this process might seem complex, it reflects a well-established and logical workflow followed by professional copywriters.

The content we create may lead to unique insights, but this shouldn’t overshadow the significance of creativity in topic generation. Instead, this approach underscores the increasing importance of strategic factors in modern e-marketing.