How to write a substantive article from every branch of industry?

Table of content

Nowadays, good articles provide benefits. Content that is beneficial to users gets promoted. As a result, today we will discuss how to write substantive articles that can help you achieve your marketing objectives.

Substantive articles – benefits

Bill Gates once observed, “Content is King.” Twenty years ago! You may be surprised, but nothing has changed since then, mostly because useful information is still required on the Internet. In exchange, you can receive a variety of commercial benefits. Let’s talk about the most crucial of these:

Visiblity in Google

Substantive articles increase positioning since, after all, we generate material for people. Google understands that perfectly, which is why it only shows its users fascinating texts.

Of course, Google only does so when the information is useful and the website is reliable. When articles are shown in search engines, they generate free traffic to websites.

Brand image

Professional articles help to project an image of expertise. Sharing subject information is a presentation that demonstrates the excellent quality of your offer.

Increased sales

The ultimate goal of meaningful texts is sales.

Website traffic makes it easier to attract prospective clients. Image creation boosts interest in your offering. As a result, specialist articles, which form the foundation of inbound marketing, are an effective strategy for increasing sales.

How to write good articles?

The two most crucial characteristics of substantial articles are usability and appeal.

The first characteristic can be measured by the number of visits, while the second by the amount of time spent on the website.

Readers must find value in the text. As a result, it is transmitted and linked. We cannot talk about an effective content until it is usable, because it will not rank high on Google for long.

An attractive form, on the other hand, is vital since it tells search engines whether the material is understandable and intriguing to them.

If your audience just spends a few seconds on the website, the information is likely to be overly difficult, prompting them to stop reading immediately.

Such situation can be influenced by linguistic mistakes, excess of professional nomenclature, as well as by an “uncomfortable” structure.

In addition to the basics, let’s discuss what else should you pay attention to when creating expert articles.

Build the structure

The substantive article contains a wealth of information. To improve SEO, it’s important to arrange data. The fundamental rules are:

  • Extract your introduction
  • Separate the paragraphs.
  • Add headers.
  • Highlight the most essential portions of the text and conclusion.
  • Create a summary so that the reader can “acquire” even more knowledge.

Creating a clear structure with relevant keywords is crucial for SEO success.

Add the sources

The bibliography, which should be provided in the footer, is a crucial aspect that influences the text’s accuracy. It informs recipients of the basis on which you develop your material and why you formulate it, as opposed to other conclusions.

This is a rule that is particularly applicable to companies in the human safety and health industries.

Write clearly and concisely

The article’s structure can help make this evident, but so does the material. The wider your target audience, the more common words you should employ.

Furthermore, when writing, it is beneficial to use bulleted lists and other formats. These will break up blocks of text, boosting its readability and appeal.

Present high quality information

The most significant rule concerns information; ultimately, data defines the effectiveness of an article. This is an especially important issue, because one inaccurate sentence might wipe out dozens of interesting conclusions.

What exactly does the phrase “high quality information” mean? It refers to the data contained in a bibliography. The most reliable source is research (particularly meta-analyses). Referring to other blogs or questionable newspaper stories is not recommended, especially if the author is biased when providing conclusions.

A solid text must be founded on strong and reputable sources – and there is no exception to this rule.


  • Substantive papers have a clear structure, understandable content, and accurate information based on scientific research.
  • Specialized texts provide numerous marketing benefits, including positioning and sales.
  • As a result, it is worthwhile to focus on professional implementation by hiring a qualified copywriter.

Jennifer Njiru

Jennifer, a freelance writer and the COO of Content Writer Kenya, embodies ambition and innovation, dedicated to delivering high-value content to clients. A creative at heart, she implements organizational strategies to efficiently accomplish tasks, ensuring the provision of wholesome and distinctive content.

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