Family friendly content – what is it?
It is very common to come across the term “family friendly” in bookshops, movies and restaurants. It is a term that sells very fast to some consumers more than others. This article will explain why it sells, who the target audience is and how it works.
What is family friendly content?
Family friendly content is media that is appropriate for all age groups.
Family friendly content is a key element in platforms like Netflix and You Tube to be able to guide a parent or older person on whether the content is free from offensive language, sexual acts, profanity, inappropriate slang and indecent displays.
The content is age- and gender-appropriate, so neither group will become bored or uneasy watching it together.
Benefits of Family-Friendly Content
Family-friendly content can be both educational and entertaining.
Large scale viewership
As a creative, you are able to capture a larger audience with family friendly content since it meets the threshold of all age groups. Parents are always on the look out for things that they can do together as a family. Books and movies are a good source of entertainment for families.
Trust and loyalty
Brands like You Tube and Netflix have gained the audience’s trust by producing family-friendly and safe content that children can indulge in, even in their absence. They have created profiles for kids according to the age, and this is something that parents feel comfortable letting their kids interact with. It builds loyalty and encourages recurring business or visits.
Advertiser friendly
Advertisers are more likely to be drawn to family-friendly material, particularly from companies that provide entertainment, education, or family services. Advertisers like content that is consistent with their beliefs and that they are certain won’t stir up controversy or harm their brand.
Long term engagement
Content geared toward families typically has greater enduring relevance. Family-friendly content frequently has enduring appeal across generations. Movies like ‘Parent Trap’ and ‘Home Alone’ have been watched for years and continue to be a favorite in different generations.
Family-friendly content enhances accessibility, encourages brand loyalty, and creates a safe space for diverse audiences.
Content creators play a role in promoting positive values and fostering respectful online interactions.
How do you make good family-friendly content?
Good family friendly content has the ability to reach and entertain or educate everyone, not just the children. It should capture the attention of both the older and younger generation.
Incorporate humor and fun to make it enjoyable. While the message could be educational, it should also contain some light hearted moments that will create good memories for families.
The storyline and characters should be relatable. When an audience is able to relate your content with their day to day living examples, it is likely to cause a positive impact and they will refer others to read or watch.
Good luck creating family friendly content and remember to add value to those around you by focusing on inclusivity and keeping the content positive.
Leave a Reply