Content for the online shop. Read before you order texts!

Table of content

For any business, creating quality content for an online store requires a significant investment. There’s no guarantee of the effects, but it should have a large number of characters. In this post, I’ll go over in detail what factors you should consider when placing content orders for online stores in order to improve positioning and boost sales.

Content for the online shop – what should I pay attention to?

There are three different types of e-commerce texts each having a distinct sales character. They include:

Together, they make up nearly all of the content of an online store and are accountable for the shop’s search engine visibility as well as for persuading readers to purchase your good or service. While the importance of each type of content varies, they can all boost search engine optimization or conversion rates.

The level of development and investment expenditure play a role in determining the appropriate order for content for an online store.

Let’s take a quick look at which texts to choose based on the circumstances.

Product descriptions

Effective product descriptions serve as the foundation for marketing. They are crucial to positioning, but their primary duty is to guide the selling process.

Both large and small businesses place a high value on product descriptions. The way our offer is presented has an impact on the completion of the transaction, regardless of how we find our clients.

Product descriptions shouldn’t be overly lengthy to avoid boring the reader and ensuring maximum conversion effectiveness. Nonetheless, they are perfect for convincing people to purchase your goods or services due to their persuasive qualities.

Since the offer presentation serves as the foundation, product sales descriptions are an excellent option for every online retailer. Their role is particularly profitable for small firms that are using Google Ads to attract clients. Many stores spend money on bought visits to their websites so they don’t have to wait months for organic traffic. Category descriptions and blog posts are less important to “ad customers” because the material focuses directly on the goods that your business sells.

The issue is clear when it comes to large e-commerce platforms: although product descriptions don’t require a significant financial investment, they play a major role in conversion and sales, making them the cornerstone of successful online stores.

Category descriptions

we’ve already talked about the “king of sales” and who to blame for conversions, so it’s time to move on to the “queen of positioning.”

A deadly weapon in the fight for company visibility are category descriptions. Large amounts of character are ideal in this type of material, and key phrases that precisely fit the offer are also beneficial. Additionally, organic traffic attracts buyers who are looking for the best products available.

However because of the high text volume needs, it’s an investment that’s not appropriate for every budget. In other words, the benefits will primarily accrue to larger enterprises. Because there are so many categories and types of material, the order is quite costly because of the quantity of work involved. However, the money spent is worth the return on investment, guaranteeing a consistent stream of worthwhile clients.

These behaviors aren’t binary, though. Even with magic cards, it is impossible to forecast the exact scale of the possible consequences of search engine optimization and placement, which takes a lot of time. Smaller stores can compete by employing category descriptions; after all, this is a necessary activity for any company’s growth.

However, we believe that short key phrases (which are typically part of categories) belong to the giants, therefore when it comes to SEO-related activities, it is best to heed the adage “invest, but only if you can put in more than the competition”. This concept is appealing since it offers inexpensive advertising expenditures and a big customer base. It can be handled by category descriptions, but only if the online store is sufficiently big.

Blog  articles

While most online businesses have blogs of their own, the majority do not showcase their superior quality and efficiency on their websites.

Using long tail keyword phrases, blog posts are an excellent way to get the online store more visibility for a little cost. Niche key phrases are an inexpensive way to get above the “fetters” of the competition and even reach the top. Still, there are positions that are seldom visited.

Unfortunately, long keywords are ineffective in terms of increasing sales. Furthermore, the effect is only cumulative when combined with other articles. That is why the effects are obvious after creating a large amount of information. An lengthy blog is a smart way to generate organic traffic at a moderate cost. Blog pieces, when combined with product descriptions, can generate consistent organic sales.

However, it is important to note that the principle is the same as in the category descriptions. To observe the impacts, articles must be substantive, entertaining, and well-written. Unfortunately, many online retailers only post five entries, which is where the blog ends. They anticipate crowds of customers, because in theory, everything has been done – the blog exists as well as the articles, so content marketing should work.

Unfortunately, you still have to cope with competition. Blog articles, unlike category descriptions, can acquire visibility with short keywords. However, they need to be supplemented by website optimization, product descriptions, and internal linking.

As a result, you must ensure that your online shop’s material is of good quality. Of course, this takes a lot of time and effort, but it is a necessary part of great copywriting.

Content for the online shop – what to invest in?

Investing in content for your online shop is also determined by your company’s characteristics, mission, and vision, as there is no one-size-fits-all strategy for success due to the unique nature of e-commerce texts. Additionally, factors like website construction and optimization, as well as other marketing activities, can have an impact.

Texts for a new online shop

In the case of trading, where completely new products are introduced into the market, category descriptions will help small businesses break through. Blog articles are especially important in such a case because they feature brief key phrases that “correspond” to the provided offer.

Content for a „traditional” online shop.

If we’re talking about dropshipping, which is quite popular today, or traditional shops with commonly used products, then beautiful product descriptions, backed up by paid advertising on Google, can produce better results. As a result, investment priorities are determined by the budget, industry sector, competition, current market conditions, and company policy.

Personally, we believe that you do not have to make judgments based solely on risk; nonetheless, an investment in professional content should be accompanied by an individual appraisal of the market condition. It is worthwhile to examine competition from specific channels through which entrepreneurs might approach clients. Try to locate market holes where you can break through with your messages and less work (and hence at reduced costs too).

Above all, remain realistic. The e-commerce market is incredibly dynamic and tough to understand these days, and it is still undergoing oligopoly, so you should tailor your expectations to your talents. Sloppy articles and obtrusive descriptions are a waste of time because they have no possibility of reaching a wider audience.


  1. There are three forms of online shop content: product descriptions, category descriptions, and blog posts. The first focuses on conversion, while the others are centered on positioning.
  2. To make the most of the investment, ordering material for an online business must be preceded by an examination of the competition and the definition of the expenses.
  3. Attractive product descriptions are the foundation of any e-commerce website that wants users to buy. However, they are not everything and cannot guarantee that your shop will run smoothly on their own. Category descriptions and blog entries, on the other hand, necessitate a significant volume of information in order to assure organic traffic to your online store. If they begin to produce results, they will form the foundation for sales without incurring advertising expenses.

Jennifer Njiru

Jennifer, a freelance writer and the COO of Content Writer Kenya, embodies ambition and innovation, dedicated to delivering high-value content to clients. A creative at heart, she implements organizational strategies to efficiently accomplish tasks, ensuring the provision of wholesome and distinctive content.

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