Content outsourcing or full-time copywriter? Which one to choose?

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As the power of content marketing grows, an increasing number of businesses want professional content. However, the question of what type of collaboration will be most advantageous arises. Is it better to hire a copywriter, or is it good to outsource content? This question will be answered in the following article.

Content outsourcing

Content outsourcing refers to the use of writings given by a copywriter  „from outside”. This copywriter generates texts that the company has requested.

In this instance, the most frequent form of payment is a VAT invoice, which is given for a specific order or on a monthly basis.

The benefit of such collaboration is that the rate is closely adjusted to the company’s needs. Simply put, you only pay for what you need. This is an excellent choice for tiny businesses when two articles per week require a modest financial investment. When hiring a copywriter on a permanent basis, keep in mind that the compensation for the task will be significantly more.

As a result, content outsourcing helps you to more easily manage your budget. Will you spend $500 USD for the articles? If so, speak with the online copywriter you’ve chosen and inquire about how much content you’ll receive in exchange for your payment. Is your business struggling and you need to substantially reduce expenses? No issue, discontinue copywriting services for a few weeks.

For obvious reasons, the situation for a full-time copywriter is more complicated. You must pay your compensation every month, regardless of whether you are experiencing brief financial difficulties or if you require the content.

Full-time copywriter

When you look at larger organizations, the situation changes dramatically. A permanent copywriter is the greatest option, especially if we want the copywriter to provide vast amounts of content (converting) for a low cost. Hiring a full-time copywriter is the greatest answer when your firm need extensive material for marketing objectives over an extended period of time.

Furthermore, when looking beyond the financial aspect, the presence of a person “in the office” always brings additional benefits.

A full-time copywriter understands what type of content a company requires and can complete new orders efficiently. A full-time copywriter also builds a distinct and long-lasting writing style within the company.

Furthermore, it is an essential component of marketing communication, allowing the team to implement planned sales techniques more effectively. Another advantage of this type of cooperation is the ability to maintain constant communication and hence implement swift corrections.


  1. Content outsourcing is the most autonomous approach, owing to the ease with which orders and expenses may be tailored to the company’s present demands. As a result, it is an excellent solution for smaller enterprises, whose growth necessitates proactive actions and business decisions.
  2. In turn, having a full-time copywriter allows our marketing department to function more efficiently. The installation of the comprehensive material requires a little sum of money. It is undoubtedly a superior option for established, larger businesses.
  3. It’s worth emphasizing that these are simply rules with several exceptions. Content outsourcing also allows you to develop a large number of texts, but hiring a full-time copywriter does not necessarily guarantee strong interpersonal communication or affordable expenses.
  4. Finally, the finest choice of copywriter should be based on individual arrangements and practical collaboration.

Jennifer Njiru

Jennifer, a freelance writer and the COO of Content Writer Kenya, embodies ambition and innovation, dedicated to delivering high-value content to clients. A creative at heart, she implements organizational strategies to efficiently accomplish tasks, ensuring the provision of wholesome and distinctive content.

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