Is it worth adding product descriptions to the online shop?
Product descriptions are strenuous tasks. You may wonder whether it is worthwhile to allocate investment cash to other marketing operations. Perhaps it would be wiser to grip the nettle and detail each thing we have on offer? In this post, we will examine and explore the benefits and drawbacks of product descriptions in detail.
Product descriptions in the online shop – benefits
Professional product descriptions aim to increase conversion and visibility of the product.
Attractive content persuades recipients to buy in a powerful way, whilst meaningful information strengthens positioning effectively. Another benefit is that it builds trust among recipients while also establishing a professional brand image.
The effect of implementing product descriptions is an increase in the effectiveness of the offer, which leads to sales. Furthermore, increasing the exposure of the online shop is related with generating free traffic to the website. Although the benefits typically take a long time to manifest, they are extremely stable.
Product descriptions in the online shop – disadvantages
Each investment generates either profits or losses. The cost of describing one product often ranges between $20 and $110 USD (assuming copywriter pricing). Insufficient sales can lead to high costs for content generation, which should be better spent on short-term marketing activities.
On the other hand, only SEO can be classified as a long-term benefit, whereas an appealing presentation of the offer directly promotes sales, thus it is worth identifying at least the main locations of your assortment (to which the adverts are targeted). Only after that can we proceed with the construction of product descriptions from the complete range.
Smarter readers may have previously grasped that disadvantages are caused by poor company decisions rather than product descriptions. Every investment, even online store texts, has the potential to be a waste of time.
Product descriptions result in losses if they are introduced at the wrong time or situation.
If the online shop owner, in addition to paying for the texts, misses out on the opportunity to promote and reach a bigger group of recipients, the product description will be rendered useless – after all, they must be targeted at the appropriate audience.
Summary
- Product descriptions are the type of material that boosts conversion, sales, and visibility of your online store. However, an investment that is either too modest or too huge can yield poor results, so make an informed selection.
- Product descriptions should be included in all online shops, but don’t forget about additional marketing initiatives like offsite placement, Google and Facebook Ads, and other sorts of content.
- The professional presentation of the assortment serves as the foundation for sales and is an important component of marketing.
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