Recipe on how to gain better Google search results

How to gain better Google search results?

It starts with knowing what people are searching for

Think of keywords as the way people knock on Google’s door. If your content uses the same language your audience is typing in, Google is more likely to open that door.

You don’t need fancy tools to begin, even typing your services into Google and seeing what auto-fills is a great start. What are people asking? What do they want help with? Use those phrases naturally in your content. Long, specific searches like “affordable content writing in Kenya” or “how to write a product description” are often easier to rank for and more likely to convert.

But here’s the thing, don’t just chase high traffic words. Write what your ideal client would type at 2AM when they’re desperate for a solution. That’s where the magic happens.

Google likes humans, not robots

There was a time when you could stuff keywords everywhere and cheat your way to the top. That time is gone. Today, Google rewards value not just words.

So write like you’re talking to someone who genuinely needs your help. Be clear, helpful, and real. Share stories, explain concepts, and answer questions like you would in a conversation over coffee. If your content helps someone understand something or solve a problem, it’s already doing its job.

Structure still matters

Even with all the personality in the world, your content still needs structure. Think of it like packaging a gift, the wrapping matters.

Use clear headings to guide the reader. Break up text into short, readable paragraphs. Make it easy to scan, especially for someone reading on their phone. You can include links to other pages on your site or refer to external resources, but only when it makes sense.

You want people to stay, read, and click deeper into your site. That’s a strong signal to Google that your content is worth ranking.

Clean up the tech side

I know, tech isn’t always fun. But things like slow loading speeds or a site that doesn’t work well on mobile can kill your chances of ranking.

If you’re using WordPress, you’re already ahead. Just make sure your theme is mobile responsive, images are compressed, and you’re using a plugin like Yoast or Rank Math to help guide your SEO behind the scenes. A few tweaks here can make a big difference.

Keep showing up

This one is hard, especially when you’re busy or tired or life just isn’t cooperating. But Google rewards consistency. Posting helpful content regularly, updating your pages when things change, and staying active tells search engines (and people) that your site is alive and reliable.

If you can blog once a week, great. If you can only manage twice a month, that’s still progress. The goal is not perfection, it’s presence.

Let people know you exist

After you hit publish, don’t just sit and wait. Share your post. Send it to your email list. Mention it in a Facebook group or on your LinkedIn. If it’s genuinely helpful, people will engage and Google will notice.

Remember, traffic doesn’t always come from search right away. But every time someone clicks, stays, and reads, you’re building momentum.

Keep in mind that your blog isn’t a diary, it’s a digital handshake to your next client. Therefore, write for the search bar, but speak to the human behind it.