How to order the texts that convert?

Table of content

Conversion is the major metric used to assess text effectiveness. A copywriter writes to market, engage readers, or increase brand recognition. There are numerous aims, but they all boil down to conversion. That is why copywriters must be able to change the material suitably so that the recipients do what we expect. In the following post, we will go over how to write texts that convert.

What is conversion?

Conversion occurs when the client achieves a certain goal.

Previously, the only measurable conversion was sales. We are currently analysing several other parameters, known as “sales stages”. The most fundamental are:

  • Increasing brand recognition – conversion is assessed by the amount of individuals who remember your firm;
  • Engaging recipients – users who respond to corporate marketing messages (such as website entries and social media posts) are the measure rate here;
  • Sales refers to the number of transactions that have occurred.

In general, almost every goal of ours can be conversion. Other examples of such actions are:

  • entering the website,
  • clicking on „contact” button,
  • subscribing to a company’s newsletter,
  • adding a product to the basket.

These are measurable indicators, making it easier to observe and discuss the effectiveness of the offer in connection to the decisions that were made.

A copywriter who organizes conversion texts tailored to a specific sales stage must first define the target.

You can use such content to increase brand recognition, urge recipients to buy, and welcome customers to your website.

There are several options. Let’s talk about how the content should look based on the desired effects and goals.

How to write texts that convert?

There is no ready-made recipe for creating powerful texts. If it existed, every business would be profitable. Nonetheless, one thing is certain: the text with a high conversion rate is uniquely tailored to the intended goal.

When we compare sales content to messages that generate recognition, they have different characteristics. Not only should goals be considered, but also the group of receivers and each company’s unique characteristics.

The information for potential law firm clients differs greatly from that for visitors to a local bakery.

It is critical that the message is understood by as many people as possible. As a result, any converting content must be specifically customized to its intended audience. Texts that are too difficult and complicated will be ignored while texts that are too general will not produce the best outcomes.

Now, let’s look at some particular instances of how to write conversion-friendly copy for basic marketing.

Build recognition

Texts that promote recognition must be exceedingly basic and understandable, especially if they are meant for a large number of receivers.

It should be a short message that is linked with the organization. Sentences and advertising slogans will be effective, particularly if they are rhythmic.

It is considered that writing an effective text that creates recognition is challenging because it involves a lot of creative strength – the content must be concise while yet reflecting the soul of the organization.

Engage your recipients

Influencing others with your material is difficult; it involves both psychological knowledge and copywriting skills. Furthermore, this form of writing must be dynamic, as the content that converts will vary dramatically across different days of the month.

When creating an engaging text, approach your audience directly. Originality is essential because it will break the barrier of ignorance.

A call to action may be beneficial. It’s a simple encouragement, like “What do you think about it?”

Unfortunately, no additional rules can be given for engaging recipients because the actions vary depending on the characteristics of each organization and the present market scenario. You must target the receivers’ needs, but there is no ready-made recipe for this.

Nonetheless, the statistics are worth studying. Thanks to the data, it is possible to create messages that entice recipients to visit your website in order to form further, converting content accordingly.


Can you sell using content? Of course. If it wasn’t this way, copywriters would lose their jobs right away.

The specificity of the sales content depends on:

  • the character of the company
  • group of the recipients
  • as well as on the preceding sales stages

The language of advantages is a common aspect throughout the topics discussed above. According to it, the offer should notify recipients about the precise advantages of the purchase. It is critical to demonstrate your company’s capabilities and highlight what sets your service apart from the competitors.


  • Several sales stages can be identified. The most common include raising brand awareness, engaging recipients, and increasing sales.
  • Many dynamic elements influence conversion-worthy content. The two most significant factors are the marketing aim and the target audience.
  • Experience and observation of results serve as the foundation for developing effective texts.

Jennifer Njiru

Jennifer, a freelance writer and the COO of Content Writer Kenya, embodies ambition and innovation, dedicated to delivering high-value content to clients. A creative at heart, she implements organizational strategies to efficiently accomplish tasks, ensuring the provision of wholesome and distinctive content.

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