Social media copywriting – create sales texts for your fanpage

Table of content

Almost all businesses have a Facebook page these days. Profit growth is their common objective. Because it may significantly boost sales through marketing material, copywriting proves to be an incredibly useful instrument. We will talk about creating sales messages on a fan page in the next article. We can demonstrate the significance of copywriting on social media as well. Take your time reading!

Creating marketing content on Facebook – where to start?

When it comes to social media, it is a platform where every firm can be found. This information represents the highest sales potential. However, everyone of us observes a significant dichotomy when establishing a fanpage. Some businesses publish professional posts that are highly active, while others are limited to “family likes”. Poor execution is not the only factor; a lack of planning and monitoring of impacts is another.

The carrier of our marketing message is, of course, an entry (we addressed how to write Facebook posts in a different article).

It mainly consists of content and photographs, although Facebook allows its members the ability to upload movies, surveys, and publicize events. Let us look at the most popular form: a single photo and text.

There is no secret to creating good sales content on social media. Many variables influence it, including the competition’s approach and actions, the target demographic, and the marketing purpose.

Defining specialized sales activities is the overarching element and the starting point from which we seek customer attention.

Establish a strategy

Prior to content creation, marketing objectives should be defined. The texts vary depending on the level of the content marketing plan.

Plan company promotion

Avoid creating posts “for yourself”. Every piece of sales content has a crucial purpose in obtaining a customer, thus it should be exposed to as many people as possible.

While the above suggestions may appear insignificant, many businesses post their communications blindly. We can only begin implementation if we have a clear aim in mind and have defined how marketing texts will reach recipients.

How to create sales texts on Facebook?

Effective content is primarily determined by how we adapt the format to the marketing aim.

Although profit is the ultimate criterion of marketing texts’ effectiveness, each level of the sales funnel urges us to make a specific conversion. As a result, let us explore the distinguishing aspects of such information based on its aim.

Build a brand recognition

Showcase yourself. At this point, catchy slogans and photographs work best. Keep your words succinct and appealing; their sole function is to capture attention. As a result, we focus on the services or products offered rather than the direct offer presentation.

We aim to reach as many individuals as possible, thus any attempts to drive conversions will result in reduced interest and reach. Your target audience should be aware of what company X has to offer by the time they reach the following advertising stage.

Build a commitment

Nowadays, posts are more focused on activities. They may contain an offer, but professional entries and pieces that promote conversation are prioritized.

If a piece is advertised to a broad audience, we prioritize clarity and appeal. Simple messages that say “entertain and/or teach” work best. If the goal is strict and your efforts are geared at the users who were chosen during the recognition phase, your sales content may be more particular and demanding. You may rely on industry content because the recipients are already familiar with the brand.

Finalize the transaction and start selling

Begin the sales campaign after determining which users are “active.” The recipe is easy (in theory): make a persuasive presentation of your offer. Use language that emphasizes the benefits. You should not write about the repercussions of not making a purchase; instead, clients should link the brand with something positive.

Take care when sending direct messages. Of course, Facebook ignores the “you” form, but it does not allow excessive pointing out to users. Inform about the offer and its perks. Amateur content, such as “Are you overweight and looking to lose weight?” “Try X” no longer meets Facebook’s criteria. And that’s amazing.

Furthermore, the restrictions forbid promising golden eggs. The information must be credible, therefore we avoid exaggerating the benefits. All you need is a little effort to create an appealing sales copy that does not attack or promise, but rather works.

Although profit is the ultimate criterion of marketing texts’ effectiveness, each level of the sales funnel urges us to make a specific conversion.

Copywriting in social media – basic rules

We’ve just explained how to create marketing material. However, this is more than just basic counsel that works. As a result, in order to ensure that your content is always effective, adhere to basic social media copywriting rules.

Analyze effectiveness of your sales texts

The benefit of advertising on Facebook is the high level of liberty in terms of testing advertising concepts. In addition, we can track a variety of metrics to demonstrate the effectiveness of various marketing parts.

Make sure to create a few advertisement messages and examine the outcomes. After you’ve chosen the most effective advertisement, spend the entire budget on it to receive the best results. Why not take advantage of an opportunity like this?

We are talking about a common occurrence in the minds of copywriters. We like the content we create and believe it will produce the finest outcomes. This is a cognitive bias since we must study statistics and recipient reactions; do not promote stuff simply because you enjoy it.

Of course, less expensive advertising is not necessarily better. Certain types of material have a higher cost yet provide more profitable conversions. Nonetheless, user behavior toward advertising is a vital indicator that influences campaign performance and expense; we must be extremely careful in this area.

Do not follow ready-made recipes for success

The fact that practically any copywriter can produce advertising slogans demonstrates that there are no set standards for creating good sales content. We’re all aware that the market is an incredibly dynamic phenomenon. As a result, the only ways to create profitable marketing material are through trial & error, results tracking, and applying new ideas.

In the first section of this essay, we discussed the fundamentals of social media copywriting (depending on the stage). It should be emphasized, however, that this three-stage sales funnel is most commonly utilized in B2B businesses, where recipients must navigate a “dense sieve” of adverts. They steadily increase their trust and need for transactions. In such circumstances, attracting clients is tough, but the reward is a relatively high margin per capita.

The scenario is different in the B2C industry, where items or services are more affordable and appeal to a bigger audience. If we wish to offer something in an unusual method (such as creative pens for 10 zloty), we do not need to present rigid adverts customized to the users involved. In the case of the offer that motivates to buy and notice impulsive purchases, resulting from cheap price or great demand, we can target direct sales advertising to a big group of receivers.

Wilhelm Hegel, a German idealist, believed that thesis, antithesis, and synthesis are necessary for ideological growth. This is an appropriate comparison for social media copywriting since it reflects the concept of learning from failures, comparing ideas, and forming conclusions. After all, it is a recipe for growth and improved outcomes.

As a result, we do not recommend that you adhere to strict guidelines. Instead, we advocate studying the outcomes and searching for solutions that are tailored to the evolving consumer market. Only such behavior will allow the development of effective marketing material, as evidenced by financial results.


  1. Marketing operations are driven by copywriting in social media. Excessive text on promotional photographs diminishes advertising production results, whereas appealing descriptions customized to the client can achieve the reverse!
  2. Marketing texts should be tailored to the type of the organization, target audience, and current market conditions.
  3. You should also monitor the outcomes to ensure that your budget is allocated to the most effective advertisements.

Jennifer Njiru

Jennifer, a freelance writer and the COO of Content Writer Kenya, embodies ambition and innovation, dedicated to delivering high-value content to clients. A creative at heart, she implements organizational strategies to efficiently accomplish tasks, ensuring the provision of wholesome and distinctive content.

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