What is UX writing? Why is it becoming even more important?

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Despite the fact that UX writers are increasingly in demand in the labor market, there is still a lack of understanding about this profession in Kenya. The following essay will explain what UX writing is and why it is becoming more relevant.

What is UX writing?

UX writing is about providing content for the user, keeping the recipient’s comfort in mind.

As a result, the website or application’s intuitiveness improves, influencing consumers’ positive perceptions.

„UX”  is short for “User Experience”. By adding the term writing, we get the name of the profession, which essentially speaks for itself.

Why is UX writing so important?

UX effects exist for a simple reason. As marketing becomes more complicated, so do websites, platforms, and applications. Furthermore, every company wants to be perceived as professional, therefore they pay attention to every detail. At some point, a person in charge of intuitiveness and readability is required to ensure that users do not become lost in the maze of information.

It is important to note that, according to the concept of UX, a writer is someone who generates material with the user in mind. For this reason, a copywriter can develop easy texts for websites. In practice, the UX writer’s tasks are generally condensed down to the microcopy, which is producing messages and directions that help navigation on the website.

The rules of UX writing

The assumptions of UX writing are simple:

The text must be understandable and transparent for every recipient.

There is no room for complex language or professional jargon here. The basic purpose of UX writing is user convenience, thus the text should make things easier for them rather than more difficult.

As a result, UX writers, in a narrower sense, do not follow SEO principles, do not create substantive material, and do not tailor information to the target audience. The content must always be straightforward, clear, and understandable to all readers, as it just serves as a guide and suggestion.

When to use UX writing?

  • On the corporate website
  • On the sales platform
  • In CRM system
  • In applications

And in numerous other locations. As we previously stated, such action is fairly frequent on the Internet.

Professional UX writers excel in advancing online stores, mobile apps, and platforms.

They are especially important for innovative technologies because users frequently lack expertise with similar solutions.

Furthermore, because to the high level of rivalry in most industries, customers will only accept proposals from the friendliest organizations. Too many requirements (such as reaching a certain subpage or giving specific data) create complications. The user’s time is becoming increasingly valuable, thus recipients can simply cancel the transaction if they have any worries. Hiring a UX writer prevents businesses from similar problems, which sadly frequently happen in case of more advances solutions.


  • UX writing is becoming increasingly important.
  • It improves usability by supporting consumer actions with short and useful messages.
  • It is utilized primarily by larger corporations to simplify their initiatives and deliver clear information to recipients.
  • „Hand guiding”  is the goal of a competent UX writer.

Jennifer Njiru

Jennifer, a freelance writer and the COO of Content Writer Kenya, embodies ambition and innovation, dedicated to delivering high-value content to clients. A creative at heart, she implements organizational strategies to efficiently accomplish tasks, ensuring the provision of wholesome and distinctive content.

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