The best positioning – how to position a website?

SEO optimization

Positioning a website is all about optimization of the search engine. This involves proper research of keywords that will rank your website highly. Identify those keywords and use them consistently within the pages and articles that you will publish.

Make use of on page SEO to structure data to optimize image alt text, titles, and meta descriptions. On the technical side of things, ensure that the website has a clean code, loads fast and is mobile friendly. According to global digital insights, about 56.89% of all web traffic comes from mobile devices, demonstrating their importance in online interactions. This shows that someone looking to position their website locally or globally will likely look for content writing agencies in Kenya through their mobile device.

Back links are another way to improve rankings and domain authority. What are backlinks? you may ask yourself. These are links within a webpage that refer to another webpage. They act as an endorsement for your content. Backlinks from relevant, high-quality websites are preferable than those that are bought or spammed, as the latter can lower your site’s position.

Create high quality content

Provide insightful, well-written content that is suited to the requirements of your audience. There are so many creators and content writing services in Kenya, so ensure that your topic, research and word choice is the best.

To keep people interested, post blogs, videos, and social media content frequently. People are generally consumers, so it is important to ensure that they always have something to look forward to. While doing this, use infographics, videos, and interactive elements to make content more engaging. They add oomph to the content.

Focus on user experience

Use clear menus to make it simple for visitors to find information and to prompt them to take action. Since most people use smartphones to visit websites, design with mobile devices in mind. Verify that individuals with disabilities can use the website by having features like voice prompts for blind people.

Digital marketing

Utilize social media, email marketing and google ads as tools that will help you get the positioning you need to help your website reach the target audience of your dreams. Use platforms like Facebook or You Tube  where your audience is active to advertise your website. Keep your audience updated and engaged through newsletters. Google ads that pop up when one is on the internet may help your website. Remember the rule of using relevant keywords, this way a consumer’s algorithm will lead them straight to you.

Secure the site

Websites with secure connections are rewarded by Google. People tend to stay away from websites that collect personal data and use it to their advantage. They want to know that the information they access is not going to affect aspects of their lives due to poor security features. Make sure HTTPS encryption is used on your website. Keep it clean and neat for easier navigation. While at it, ensure regular monitoring using tools like Google analytics. Find and correct mistakes, such as broken links or duplicate information and continually improve your tactics in light of data insights.

Example for application.

Joel is a copywriter in Nairobi. He has decided to specialize in professional content writing for start- ups in Kenya and wants to position his website for accessibility by businesses. His first step should be to research on his target audience. What are their needs? Most start ups truly need affordable SEO content writing services and Joel would need relevant keywords like Nairobi content writers, Kenya copywriting services, content services for Kenyan businesses and much more.

He will then ensure that he regularly updates his websites with blog articles that are relevant to businesses in Kenya today. One of the articles that he can publish can be about “How to crack the Kenyan online market for maximum profitability.” The article will include information that can help start ups thrive in an economy that already has competitors. This will ensure user engagement and their is a high likelihood that they will want to engage his services since they can see that he already has a clue of the market trends.

Within a short while, Joel’s business will grow exponentially and he will be able to assist most start ups achieve their dreams. In the process, he can even get referrals from clients he has helped along the way.