How to write effective texts on a landing page?

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Texts on a landing page are an excellent example of how much content influences the customer. They are the primary motivators for the audience to take action. Learn how to produce messages that are most effective!

Texts on a landing page – features

Landing page texts are the type of information that the recipient reads after arriving at the landing page.

Their main purpose is to urge the recipients to adopt a specific action. As a result, they get excellent conversion rates through appealing messaging. In addition:

  • Content is direct, appealing, and typically in an original way.
  • The language of benefits is a crucial component that educates the reader about the advantages of the product.
  • The text must carefully conform to the expectations of the target group.

Does the content have to be adjusted for SEO?

When developing content, we must consider whether it will adhere to the standards of SEO copywriting. It depends on what the landing page is.

If the landing page is an essential component of the website, it is important optimizing the text for positioning. We are discussing, for example, the “offer” subpage or its own components.

If the landing page is a standalone “showcase” with the goal of increasing conversions, SEO structure is not necessary. This is because such websites will not rank well in search engines and reach a wider audience. Instead, concentrate on the texts such that they include the traits stated above.

Persuading recipients to perform a particular activity is their main objective.

How to write texts on a landing page?

Here are some basic tips for creating successful and persuasive content.

write straight to the recipient.

The main objective of landing page content is to urge the audience to do a specific action (as previously stated). Whether we’re talking about the newsletter or transaction completion, the information is delivered straight to the customer. For this reason, use „Me” or „You” with an active voice.

Present the benefits of conversion.

Make sure your audience understands the benefits of adopting such an action. Your words and vocabulary should be expressive, that is, emotive. The most common landing page error is indifferent material that is also not targeted at readers.

Be honest and concise

Remember that the sales character is merely one type of marketing action, while the text is built on professional and particular information. The audience will immediately notice if you write about nothing in order to „catch up”. Effective material is brief. Why? Let’s face it: people tend to skim rather than read the entire content.

Format the text.

Use headers or bold text to highlight the most important information. Internet consumers read and search information selectively, thus highlight the most interesting parts of the article. Optimizing text structure is crucial for promoting key phrases in SEO content.

Do not forget about CTA

Nowadays, the term “call to action” is widely used and understood. After discussing and presenting the most crucial information, incorporate terms that will persuade readers to stay on your landing page. Examples include „don’t wait!” or „take advantage of the offer even today!”


  • The texts on the landing page are persuasive information whose goal is to maximize conversion.
  • They achieve this goal by using language of benefits and direct terms that encourage consumers to buy or act differently.
  • Formatting, CTA, and meaningful content may be found useful, largely because “quality defends itself”
  • Remember that there is no place for compromise in that type of content. Make sure the text is beautiful, distinctive, and expressive.
  • Finally, observe. Search for the results and make regular changes to make your text even more effective.

Do you want to order effective content for your landing page? Contact us – we are a team of copywriters who will create professional texts for your company.

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Jennifer Njiru

Jennifer, a freelance writer and the COO of Content Writer Kenya, embodies ambition and innovation, dedicated to delivering high-value content to clients. A creative at heart, she implements organizational strategies to efficiently accomplish tasks, ensuring the provision of wholesome and distinctive content.

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