Product descriptions or category descriptions? What to choose first?
Owners of new online stores frequently wonder which to prioritize: product or category descriptions? What matters more in terms of positioning? And, most crucially, which form of material will produce results faster? This post is meant for new businesses that have a restricted budget and want to make the most of it. We will answer the question of what is ideal to invest in based on your business objectives.
Product description vs category description – difference
The primary distinction is the features of the content that influence sales potential and SEO. Both forms of texts have distinct qualities and the speed with which they produce results; thus, the priority in implementing descriptions is determined by the current circumstance. Let us briefly explore the characteristics and originality of these pieces.
Product descriptions
Product descriptions are convincing and inspire buyers to purchase your stuff. The texts use benefit-focused language and key phrases to improve positioning.
Unfortunately, their short nature, which is required to capture recipients’ attention to your offer, makes it impossible to gain a detailed explanation. As a result, the content solely serves SEO purposes, contributing to a minor rise in organic visitors.
On the other side, a minimal quantity of characters indicates a low price for the text. As a result, we receive compelling material that ensures optimal conversion at a cheap cost.
Category descriptions
Category descriptions contain considerable content. Their goal is to describe common issues and data about the product. The articles are detailed and SEO-friendly to help you position your online store.
They are, in fact, the fundamental tool that allows you to generate organic traffic. Well-described categories have high reliability and volume, which search engine algorithms appreciate.
It should be noted that these are also linked with a significant expenditure, particularly if your online business is of the most extensive nature.
Product descriptions or category descriptions – what to choose?
Both types of content aim to achieve distinct marketing objectives, bringing business benefits to your online shop. However, describing all of the positions requires a significant amount of work and thus money. With a restricted budget, we need to determine which form of material is more profitable: product descriptions or category descriptions?
Fast sales and transaction finalization
The basic purpose of every online store is to create sales. Entrepreneurs utilize a variety of tactics to attract clients. Some of them bring receivers right away, while others take longer and require you to be patient.
If our investment is small but we need income right away, compelling product descriptions combined with a Google campaign and/or Facebook Ads are an intriguing choice. In this scenario, it is equally important to consider persuasive content while creating advertisements.
Organic traffic to an online business may be low in the initial few months of operation due to the domain’s “youthfulness” and other considerations. Do not believe that category descriptions will always bring clients from the start. As we already discussed, they are an incriminating expense for every novice entrepreneur.
Long-term positioning and the influx of customers
If you are serious about your future marketing efforts, you should consider compiling all categories and producing extensive descriptions. This will provide significant organic traffic not just now, but also in the next years, reducing advertising costs. Although the end result is usually pretty excellent, it takes time and is also dependent on other factors, specifically off-site positioning and website structure.
Notice how the category descriptions drive website traffic and thereby familiarize consumers with your offerings. This type of content cannot exist without adequately specified products that display the offer in a positive light and have an impact on transaction completion. This is why, in most cases, product descriptions take priority.
The exceptions are large, substantial stores and drop shipping platforms. In the first scenario, the quantity of spots forces us to focus solely on explaining the most significant products in order to boost SEO. When it comes to drop shipping, imports typically include descriptions that do not aid to positioning but do fill the information gap.
Category descriptions drive website traffic and thus familiarize consumers with your offerings.
It should be noted that duplicated content is not appealing to search engines, does not reflect the essence of the organization, and thus fails to meet the intended marketing goals. Furthermore, everyone considers such stuff to be of inferior quality. However, if the products are sufficiently specified, we can concentrate on missing categories (which dropshipping warehouses typically lack) in order to make the most use of investment resources.
When it comes to positioning, blog articles are also important to consider. Consider using specialty key phrases in online shop texts to increase client appeal.
Summary
- Product and category descriptions differ in terms of language specificity and intent, which ultimately influences placement and sales.
- The first type of content is absolute (if we want to show our offer in the most appealing way and achieve the best conversion rate). The second increases organic traffic dramatically, lowering future client acquisition costs. However, the effect can only be apparent after a few months, which internet retailers cannot afford.
- While product and category descriptions are beneficial, they are insufficient for effective marketing. We cannot overlook paid promotions, especially in the early stages of managing an internet shop.
- Product descriptions are the foundation for sales, whereas category descriptions are marketing supplements that improve placement and generate steady earnings in the long run.
Leave a Reply