Product descriptions that sell

Why product descriptions matter more than you think

A good product description does more than describe, it sells the experience. It answers a buyer’s silent questions:

• What is it?

• Why should I buy it?

• How will it improve my life?

Search engines also read product descriptions. That means well written, SEO optimized content can push your products higher on Google, attract more visitors, and ultimately boost your revenue.

For instance, if you sell handmade candles, using phrases like “luxury soy candles in Kenya” or “hand poured scented candles for relaxation” can help your listings show up when shoppers search online.

The secret ingredients of descriptions that convert

Think of your product description as a mini-sales pitch. It should be clear, benefit driven, and emotional. Write like you’re talking to one person who’s ready to buy but needs a final nudge. Instead of saying:

“This bag is made of leather.”

Say:

“Crafted from premium leather, this timeless bag is designed to outlast trends and carry your essentials in effortless style.”

Notice the difference? One lists features. The other sells the feeling.

Also, remember scannability matters. Break up long descriptions with short paragraphs, bold key benefits, and use natural keywords to support SEO without sounding forced.

Product descriptions – encourage and sell

The content of this class does not require immediate appearance on the website, although, let’s face it, selling through the Internet requires care of every detail.

Product descriptions build positioning, help you gain users trust, as well as encourage shopping.

This is an important mix in the e-commerce world. Even if your online shop does not have any chance for top positions in the search engine, the descriptive content will still ensure you high conversion rate.

As you can see, it is a must, but if you do not have enough budget to develop the entire range of product descriptions, then start with the most popular / high margin products which sale is a priority for you.

Why you should hire a professional product description writer

Writing product descriptions that convert is both an art and a strategy. It requires understanding buyer psychology, mastering persuasive copywriting, and weaving in keywords for SEO.

Hiring a professional content writer in Kenya can save you time while ensuring your products stand out. At Content Writer Kenya, we specialize in writing SEO product descriptions that increase sales, improve ranking, and strengthen your brand voice. Whether you run a fashion boutique, tech shop, or handmade crafts store, we tailor words that speak directly to your ideal buyers.

Need help crafting product descriptions that actually sell?
Reach out to Content Writer Kenya and let us transform your listings into powerful conversion tools.