What do writers specialize in? The most popular sectors in content writing
Over 70% of companies across various industries use content writing in their marketing efforts. As a result, writers are increasingly choosing specific areas of specialization to meet market demands. What sectors currently dominate content writing? This report provides the answers.
Most popular sectors in content writing
Based on data from the contentwriter.co platform, the most popular sector in content writing is education, which is the main specialty for 9,62% of writers.
The second most popular sector is business, with 7.08%. Marketing holds the third spot, with 6.79% of all writers specializing in it.
Least popular sectors in content writing
Only 0.22% of copywriters specialize in the furniture industry. This means that out of a thousand writers, only two consider themselves experts in this field.
The manufacturing sector is also among the least popular, with only 0.24% of total writers. Transportation is another rare field, with 0.25% of copywriters.
Ranking of popular sectors in content writing
The data is based on a sample of 10,269 writers from the contentwriter.co platform who declared their area of specialization. The full results are as follows:
- Education: 9.62%
- Business: 7.08%
- Marketing: 6.79%
- Medicine: 5.52%
- Lifestyle: 5.27%
- Art: 5.12%
- Automotive: 4.92%
- Media: 4.79%
- Technology: 4.70%
- Beauty: 4.21%
- Food: 4.17%
- Fashion: 3.57%
- Tourism: 2.18%
- Environment: 2.14%
- Finance: 1.86%
- Economics: 1.54%
- Games: 1.31%
- Human Resources: 1.12%
- Agriculture: 0.87%
- Real Estate: 0.84%
- Law: 0.83%
- Construction: 0.48%
- Jewellery: 0.38%
- Renewable Energy: 0.32%
- Transport: 0.25%
- Manufacturing: 0.24%
- Furniture: 0.22%
Which sector is worth creating content for in 2024?
Firstly, it is worth writing about topics aligned with your passion and education. However, if you have the option to choose and are undecided among several fields, consider sectors with lower saturation to exploit market gaps and find clients more easily.
Surprisingly, there is a low supply of copywriters in the renewable energy sector, which is widely regarded as prominent and future-oriented. Similarly, transport and construction could be intriguing career choices due to the limited competition from other content creators.
Summary
- Education is the most popular sector in content writing, with 9.62% of writers indicating it as their primary specialization.
- Business (7.08%) and marketing (6.79%) are also notable sectors for copywriters.
- The least number of experts are found in the furniture (0.22%), industrial (0.24%), and transport (0.25%) sectors.
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