How does text planning look like?
Every copywriter aspires to produce refined and successful content. That is only achievable, though, if we are aware of the guidelines for proper writing technique. Text planning is part of it. Let’s examine these actions in more detail.
Text planning – what is it?
The stage that lies in between choosing keywords and creating content is called text planning. It entails creating the best possible information organization before you begin writing.
In essence, once you have the article topic and chosen key phrases, it’s time to focus on the optimal arrangement of your content to ensure a clear and engaging text structure.
The Content Creation Process
The process for creating effective content involves several steps:
- Idea for an Article
- Analysis and Key Phrase Selection
- Text Structure Planning
- Text Creation
- SEO Optimization
Why is Text Structure Planning Important?
A well-designed text structure is crucial for making your content both attractive and engaging for readers.
Moreover, a clear structure also benefits Google’s algorithms, which helps with better indexing and enhances the SEO potential of your content.
When Should You Plan the Text Structure?
Text structure planning is essential in nearly every writing scenario, whether you’re developing a copywriting strategy, content marketing strategy, or creating a guide, article, or eBook.
In summary, planning the text structure is vital to avoid long, unappealing blocks of text, which improves both reader experience and meets Google’s SEO requirements.
How to Plan the Text Structure
Headlines play a pivotal role in this process. They organize the content by establishing a hierarchy of information. By creating a logical flow from general ideas to specific details, headlines ensure that the content is both coherent and optimized for key phrases.
When dealing with a broad topic like “What Running Shoes Should You Choose?”, it’s crucial to organize the information effectively. Here’s a structured approach to sorting and presenting content for such a general question:
- H1 heading: What running shoes to choose?
- H2 heading: Summer running shoes
- H3 heading: Summer running shoes – price from 15,000 to KES 25,000
- H4 heading: A model (only under such heading we present a specific type of shoes using a detailed description in which we describe the brand, user comfort, etc.)
- H4 heading: B model
- H4 heading: C model
- H3 heading: Summer running shoes – price from KES 25,000 to KES 35,000
- H4 heading: D model
- H4 heading: E model
- H4 heading: F model
- H2 heading: Winter running shoes
… (continuation to the structure in accordance to the first H2 heading)
Note that the major headings always describe the minor ones (that is H2 describes H3, H3 does the same to H4, etc.).
The Importance of a Well-Defined Content Structure
The material will become much less transparent if the copywriter does not design the proper arrangement of an article by including shoe types in the H1 or H2 header. It is evident that individuals with varying wants and expectations would take into account this issue (as previously said).
Instead of having to read the entire text in search of specific information, the reader who wants to purchase summer running shoes that cost between KES 25,000 and KES 35,000 will look at the headlines.
Research and writing are the only tasks remaining, regardless of how clear the titles stay. You already know what problems to describe and what sequence they should be in, after all. Not only does advance planning alter the outcomes obtained, it also speeds up their attainment.
Summary
- Creating an understandable information structure is the goal of text planning.
- Such a process affects the text’s commercial benefits. It facilitates reading and searching for the necessary information for the recipients and enhances positioning.
- A hierarchy of headlines addressing the issues presented “from general to specific” should be developed in order to properly design the text.
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