Is it worth commissioning a copywriter to run a blog?

What does running a blog by a copywriter look like?

Writing quality material, fostering reader relationships, search engine optimization, and utilizing a variety of marketing and monetization techniques are all part of maintaining a blog as a copywriter in order to accomplish the goals of the site and further the career of the writer.

Is blogging worth it?

Whether blogging is worth it depends on various factors, including your goals, audience, niche, and commitment level. Let us delve into the advantages and disadvantages of it.

Advantages

• Generating leads: You can draw in prospective clients who are interested in what you have to offer by providing quality content. By using your blog to generate leads, you can nurture them over time and help them go through the sales funnel.
• Driving website traffic: Blogs act as gateways to your website, bringing in visitors from search engines, social media, and recommendations, among other places. Increased website traffic means more chances to promote your goods and services and close deals with leads.
• Enhanced online presence: You increase the likelihood that your content will show up in search engine results with every new post, which drives natural traffic to your website.
• Feedback and insights: Blogging gives you insightful input about the interests, preferences, and behaviors of your audience. By keeping an eye on indicators like website traffic, engagement, and social shares, you can determine what your audience finds engaging and adjust your content strategy appropriately.
• Cost- effective marketing: Blogging is a more affordable option for brand promotion than traditional advertising platforms. You can get real commercial outcomes and reach a large audience with little cost in hosting and content creation.
• Monetization opportunities: Profitable blogs can be monetized with a variety of strategies, including as sponsored content, affiliate marketing, advertising, and digital goods and services. You may diversify your revenue streams and create new ones by making the most of your blog’s readership and influence.

Disadvantages

Blogging can be a time-consuming endeavor, especially for individuals with busy schedules. It requires dedicated time and effort.

It can be hard to consistently upload high-quality material on a regular basis, and as time goes on, it can get harder to do so, which will lower traffic and engagement.

It might be difficult to stand out from the competition and draw readers to your site, particularly in crowded categories.

It might be difficult to get your blog to rank well in search engines and to get organic visitors, especially for smaller or newly-established sites. Retaining presence in search engine results pages can be challenging due to competition for top keywords and evolving search engine algorithms.

How much does running a blog cost?

Some copywriters opt to charge a blog post by number of pages that the text carries. some go for Ksh.500 to Ksh.1000 per page of text. When there are additional images or infographics, the price goes further up.