26.01.2026 Copywriting Positioning 4 min

Grammar mistakes that are hurting your brand. How to fix them

Blog Grammar mistakes that are hurting your brand. How to fix them

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You’ve spent months building your brand: logo, colors, website, social media strategy. You’re feeling confident. Then… someone points out a typo in your latest post. Or worse, your clients notice recurring grammar mistakes.

Suddenly, that polished brand image? Slightly dented.

Grammar isn’t just about rules your English teacher nagged you about. In the world of business, grammar mistakes can seriously damage your credibility, confuse your audience, and even cost you sales.

Here’s how to spot the sneaky errors hurting your brand and how to fix them fast.

Why grammar matters for your brand

Your words are your first impression online. A single misplaced comma or a missing apostrophe can make your content look unprofessional. For businesses, this translates to:

Lost credibility – Clients subconsciously judge sloppy writing as careless business practices.
Reduced trust – Mistakes in product descriptions or marketing copy make readers second-guess your reliability.
Poor customer experience – Confusing grammar can make instructions, policies, or calls to action hard to follow.
SEO impact – Search engines value clarity. Grammar mistakes can subtly reduce readability scores, hurting ranking.

Simply put: bad grammar = bad perception.

Common grammar mistakes brands make

Here are the ones that sneak into business content more than you’d like:

1. Misusing apostrophes

Example: “Our client’s are happy” vs “Our clients are happy”
Apostrophe mistakes are everywhere, from social media captions to emails.

2. Confusing its vs it’s

“Its logo is great” vs “It’s logo is great”
A small error, but big credibility loss.

3. Subject verb agreement

“Our team are dedicated” vs “Our team is dedicated”
This mistake makes content sound awkward and unpolished.

4. Overusing commas or forgetting them

“Let’s eat Grandma” vs “Let’s eat, Grandma”
Seriously, a missing comma can literally change the meaning.

5. Spelling mistakes and typos

Spellcheck can help, but context matters. “Form” vs “from” or “then” vs “than” can confuse readers.

6. Inconsistent tense
Jumping between past, present, and future tenses can make your copy look chaotic.

Every misplaced comma, typo, or awkward sentence chips away at your brand’s credibility. Don’t let sloppy writing undo your hard work.

How to fix grammar mistakes without hiring a full-time editor

Use grammar tools
Tools like Grammarly or ProWritingAid catch mistakes in real time. They’re like having a mini editor in your browser.
Read aloud
Reading your content aloud exposes awkward phrasing and errors your eyes might skip.
Have a second pair of eyes
Even the best writers make mistakes. A colleague or professional editor can catch what you miss.
Create brand style guides
Define rules for tone, spelling (UK vs US English), punctuation, and abbreviations. This keeps consistency across all content.
Learn common mistakes
Identify errors you repeat and make a cheat sheet. Over time, you’ll stop making them.

Even seasoned writers miss errors. The difference is having systems in place so your brand never looks sloppy.

Pro tips for maintaining grammar consistency

Proofread every email, blog, or social post before publishing.
Avoid slang or shortcuts that can confuse your audience.
Keep sentences short and readable.
Train your team to follow the same style and tone.

Even small grammar improvements make your brand appear professional, trustworthy, and polished.

On-page SEO - FAQ

How do grammar mistakes affect my brand image?

Small errors like typos, incorrect punctuation, or inconsistent tense can confuse your audience, reduce credibility, and lower the impact of your marketing content. By using proper grammar consistently, your brand communicates competence, attention to detail, and professionalism. Qualities that build trust and attract clients.

What are the easiest ways to fix grammar mistakes in business content?

Using reliable grammar tools, reading your content aloud to catch awkward phrasing, and having a second pair of eyes review your work. Creating a brand style guide also ensures consistency across all content.

Can grammar mistakes really cost my business?

Yes. Even small errors can make your brand look unprofessional, reduce trust, and turn potential clients away.

Summary

Grammar mistakes may seem minor, but their impact on your brand is major. From marketing copy to client emails, clean and consistent writing communicates competence and care.

At Content Writer Kenya, we help businesses eliminate grammar mistakes, refine their content, and present a professional brand image online. Don’t let small errors sabotage your hard work. Invest in clear, polished, and persuasive writing.

Jennifer Njiru

Jennifer, a freelance writer and the COO of Content Writer Kenya, embodies ambition and innovation, dedicated to delivering high-value content to clients. A creative at heart, she implements organizational strategies to efficiently accomplish tasks, ensuring the provision of wholesome and distinctive content.

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