Cornerstone content – what the content revolve around
Eppur si muove! It doesn’t matter if we apply an architectural or astronomical metaphor; what matters is the main topic of our website. It is imperative that you carefully present it on our page; learn how to do it..
Cornerstone content – what is it?
The most important content on a website, known as cornerstone content, serves as the semantic basis for developing subsequent texts.
In other words, if we aim to define the main focus of our website as precisely as possible and distill it into a few subpages and keywords, we would create cornerstone content.
It is crucial for at least two reasons:
- It defines the subject of your website and the type of content you publish.
- It acts as a „center of the galaxy”, around which you should harmoniously develop new texts.
Why is Cornerstone Content So Important?
As you likely know, Google’s search engine uses specific algorithms to classify content. Important factors include content originality, cross-sectional presentation, sources, links, and linguistic accuracy.
High-ranking pages appear above other search results, which is crucial for businesses aiming to rank higher for popular and frequently searched key phrases. Instead of creating a series of articles about a particular product or service, consolidate them into one comprehensive article that offers a thorough overview of the entire topic. By adding internal links, you help the search engine determine your industry focus, thereby establishing thematic authority and achieving a higher position in organic search results.
How to create cornerstone content?
We no longer need to convince anyone of the benefits of creating such content. It’s time to get to work and publish these texts on your website. It does not matter whether you choose to create something from scratch or enhance existing content—the steps we outline below are applicable to both approaches.
Identify and Choose Appropriate Key Phrases
Start by analyzing all the keywords on your website and identify which ones are the most searched. Use this analysis to guide the creation of your cornerstone content. Optionally, you can also target phrases for which you wish to rank in the future but are not yet popular. Your choice depends on your individual strategy and marketing objectives.
Base Your Article on These Phrases or Improve Existing Content
You will choose between two approaches: creating new content or improving existing content. Regardless of the approach you take, ensure that your cornerstone content meets the highest standards. While improving an existing article might seem easier and less time-consuming, it can be just as demanding as creating new content from scratch.
Choose Long-Tail Phrases, Create Dedicated Pages for Them, and Enhance Internal Linking
For a significant key phrase on which you want to base your cornerstone content, gather long-tail phrases—more specific, detailed variations. Develop special pages for these phrases and enhance internal linking.
„The best mountaineering shoes” is a long-tail phrase, although „Shoes” is a common keyword.
It is critical to collect only the long-tail phrases for a given keyword that are its extension.
Each of these phrases deserves its own subpage. Of course, it would be ideal if you set high criteria for them as well.
Finally, ensure adequate internal connection. Every subpage with the long-tail phrase must include a link to the main article; links must also be used (ideally naturally integrated with the text’s structure – use anchors for this purpose). Thanks to these activities, you’ve formed something akin to a “center of the galaxy” – a distinct center with spiral arms.
To ensure that your cornerstone information becomes the axis of content published on the website, you must structure your contents appropriately.
This metaphor makes it easier for both you and search engines to grasp your website’s structure. When it notices that the majority of the articles refer to a single subpage, the algorithms will begin to identify it as the most essential element. This is exactly what we hope to achieve.
If you wish to get comparable results for various terms, repeat the method. The optimization and proper adaption of the website to such a strategy will undoubtedly pay off. As a result, you should have a clear SEO content structure that will aid both users and search search engines to gain insight into your website.
Summary
- It is estimated that the galaxy contains as many as 2 x 1023 stars. However, there could be even more websites on the Internet—if we add non-indexed ones, there could be 18 x 1025!
- We can fight about whether there is life in space, but there is no use in arguing the web. However, you may be certain that competition for your key phrases exists.
- For this reason, it is worthwhile to plan your website’s content and internal structure.
- Cornerstone content is one concept that might help you with this; the results should be measurable and visible.
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