Copywriting techniques that you need to know

Copywriting techniques – what should you know?

1. Know your Kenyan audience

Copywriting starts with understanding who you’re speaking to.

• Are they Nairobi professionals looking for convenience?

• Parents in Nakuru seeking reliable school transport?

• Gen Z in Kisumu hunting for affordable fashion?

When you understand your audience’s pain points and desires, you can write in a way that makes them feel seen, and more importantly, understood.

Tip: Use local references and relatable scenarios. A Kenyan audience responds better to mpesa friendly checkout than “digital payment options.”

2. Craft headlines that hook

Your headline is the doorway to your message. If it’s dull, no one steps in.
A good headline is:

• Clear – your reader knows exactly what they’ll get.

• Specific – avoids vague promises.

• Emotionally charged – makes them curious or excited.

Example:
❌ “Tips for Saving Money”
✅ “7 Clever Ways Kenyans Are Cutting Their Monthly Expenses Without Sacrificing Comfort”

3. Write for scanners, not just readers

Many Kenyan internet users are reading on mobile devices while commuting or during short breaks. Keep your copy easy to scan:

• Short paragraphs (2–3 sentences)

• Bullet points for quick takeaways

• Bold important phrases

4. Tell stories, not just facts

Facts tell, but stories sell.
Instead of saying “Our bakery sells fresh bread”, paint a picture:

“Imagine biting into a warm loaf straight from the oven, baked at dawn in the heart of Nakuru.”

Storytelling creates an emotional connection and in Kenya, where word of mouth marketing is powerful, that emotional connection gets shared.

5. Use local social proof

Kenyans trust what other Kenyans say. Include testimonials, reviews, or case studies from real Kenyan clients.
Example:

“Since we updated our website copy with Content Writer Kenya, our Nairobi based fashion store has seen a 35% boost in online orders.”

6. Master the art of the call to action (CTA)

Never assume your reader knows the next step. Tell them.
Strong CTAs are action oriented and specific:

• “Order fresh flowers today and get free delivery in Nairobi.”

• “Book your copywriting consultation now — we’ll respond within 24 hours.”

7. Keep SEO in mind

SEO copywriting ensures your message is not only persuasive but also findable on Google.
For a Kenyan business, this means using location based keywords (e.g., “copywriter in Kenya,” “SEO writer Nairobi,” “content writing services Nakuru”).
But remember, keywords should blend naturally into the text, never feel forced.

The higher the Click-through rate (CTR), the better visibility in the search engine and the greater the number of visits to the website. In short, the game is worth the candle.