Challenges of content writing in Kenya

What are the challenges that content writing faces?

1. Low pay rates for writers

One of the biggest challenges for content writers in Kenya is low pay. Many clients, both local and international, expect top quality work for very little compensation. On local freelance groups, you will often find writers offering 500 to 1,000 words for as little as Ksh 300–500. At such rates, writers struggle to make content writing a full time career.

How to overcome this:
Kenyan writers need to position themselves as professionals rather than cheap labor. This means building strong portfolios, creating personal websites, and networking with clients who value quality. Instead of competing on price, focus on specialization; for instance, SEO writing, e-commerce product descriptions, or website copywriting for Kenyan businesses. Agencies like Content Writer Kenya have demonstrated that when you position your services professionally, businesses are willing to pay higher rates.

2. Inconsistent work opportunities

Many freelance writers in Kenya experience feast or famine cycles. One month may be full of assignments, while the next is dry. This inconsistency makes it difficult to rely on writing as a steady source of income.

How to overcome this:
Writers can overcome this by diversifying their client base. Instead of relying solely on international platforms like Upwork or Fiverr, target local businesses that need regular blog articles, social media content, or website copy. For example, companies in Nairobi, Nakuru, and Mombasa are increasingly searching for professional writers who understand the Kenyan market. Building long term retainer agreements with such clients ensures steady income.

3. Limited access to training and resources

Unlike in Western markets where there are countless workshops, boot camps, and mentorship programs for writers, many Kenyan content writers learn on their own. As a result, they sometimes lack advanced skills such as keyword research, content strategy, or persuasive copywriting.

How to overcome this:
Kenyan writers can take advantage of free and affordable online learning platforms like HubSpot Academy, Coursera, or even YouTube. Locally, writing communities such as Content Writer Kenya Academy offer mentorship and training for upcoming writers. Continuous learning is key to staying competitive.

4. Clients with unrealistic expectations

It’s common to find clients in Kenya who demand 24 hour turnarounds, unlimited revisions, or plagiarism free content at exploitative prices. These unrealistic expectations create burnout for writers.

How to overcome this:
The solution lies in setting boundaries. Writers should use contracts that clearly define timelines, revision limits, and payment terms. For example, agreeing on a 50% deposit upfront protects writers from being ghosted after delivering content. Professionalism goes both ways, and writers should confidently uphold their value.

5. Lack of recognition for the industry

Content writing is often misunderstood in Kenya. Many people think it’s “just typing” rather than a skill that involves research, creativity, SEO, and marketing knowledge. This lack of recognition affects both pay and respect for the profession.

How to overcome this:
The more writers treat content writing as a business, the more the industry gains recognition. Showcasing case studies for instance, how optimized blog posts increased traffic for a Nakuru based bakery or how product descriptions boosted sales for an online boutique